People are really sensitive to change, especially when it comes to price. According to Doug Roth, a restaurant consultant in Chicago, the more affordable a restaurant is, the more attuned to pricing customers are.
Listen NowChicago based consultant, Doug Roth, founder of Playground Hospitality, discusses restaurant supply shortages and how it's changing business - on WBBM Newsradio.
Listen NowMany restaurants have been doing much better in recent months, thanks to summer customers, but there's worry the fall and winter could derail their comeback. Doug Roth, the founder of Playground Hospitality in Chicago, joins the Noon Business Hour to discuss.
Listen NowDoug Roth, of Playground Hospitality, talks about the possibility of a vaccine mandate for diners on WBBM's Noon Business Hour.
Listen NowDoug Roth, of Playground Hospitality, shares his optimism for a resurgence in restaurant patronage with the Chicago Tribune.
Listen NowThe chain must figure out its competitive advantage—a soul search it failed at during its last revamp—and translate that to the online ordering world. "You put your brand in the bag," says Doug Roth, founder and president of Chicago-based restaurant consultancy Playground Hospitality. "You need to be able to figure out how to do that."
Read More1 in 6 have already closed and we are looking at another 40% that will close in the next few months if there's not government intervention. You have to be able to create a menu at this point that can be appealing to pick-up and delivery customers. Comfort food has become very popular.
Listen NowSome restaurants are forgoing the headache of air quality investments and tent cities altogether and plan to ride out winter by focusing on carryout and delivery, said Doug Roth, president of restaurant consultancy Playground Hospitality.
Read MoreA survey commissioned by the guest experience platform Seven Rooms identifies what restaurant patrons are looking for as they dine out during the pandemic. Doug Roth of Playground Hospitality in Chicago joins the Noon Business Hour.
Listen NowThe Illinois Restaurant Association has been lobbying the city of Chicago to raise indoor dining capacity from 25% to 50%, but that may not be enough to help some owners.
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