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03 Feb 2022

To fight inflation, restaurants get creative with menus, portions | NPR’s Marketplace

People are really sensitive to change, especially when it comes to price. According to Doug Roth, a restaurant consultant in Chicago, the more affordable a restaurant is, the more attuned to pricing customers are.

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To fight inflation, restaurants get creative with menus, portions | NPR’s Marketplace

To fight inflation, restaurants get creative with menus, portions | NPR’s Marketplace

Feb 3, 2022 | Articles, In The News, Interviews

Doug Roth chimes in on National Public Radio on current food prices. If you’ve been noticing prices going up at the grocery store, you can imagine the price of food is going up for restaurant owners, too… “I would say casual, lower end, you have to be very...

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