Some pandemic solutions will be sent packing. Fast-casual eateries might opt to keep menus digital, but finer dining establishments will scrap the QR codes and return to printed menus that are part of the physical experience people crave, said Doug Roth, president of Playground Hospitality, a restaurant and hotel consultancy.
“People will want to feel the soul of a restaurant and the comfort of a restaurant,” Roth said. “I think next year fourth quarter is going to be off the charts.”
