A Legacy of Transforming Hospitality
Three generations of restaurant expertise, reimagining hospitality spaces for the future.
Founded by hospitality veteran Doug Roth, Playground emerged from decades of hands-on experience in transforming how people experience food and drink. We’ve built our reputation on understanding what makes memorable hospitality spaces work – and what makes them fail.
Every restaurant tells a story. Our expertise lies in making sure it’s an unforgettable one. From international hotel groups to award-winning independent restaurants, we help our partners create spaces that don’t just serve guests – they transform them.
Hospitality consulting is about more than just operations and metrics. It’s about understanding the heart of what makes people come together, share experiences, and create memories. That’s where we excel.
Connecting The Dots
When one of these many dots is out of sync, your guests will recognize that something just isn’t right. Playground Hospitality focuses on connecting the design, atmosphere, menus, and procedures to deliver a consistent guest experience.
Enriching hospitality, from concept to completion.
Our approach goes beyond traditional consulting. We immerse ourselves in every project, blending decades of operational expertise with fresh, innovative thinking. From reimagining existing spaces to launching new concepts, we help our partners create destinations that resonate with modern diners while maintaining operational excellence.
Every project we undertake is guided by both data and intuition – understanding not just what works today, but anticipating what guests will crave tomorrow. This dual focus has helped us transform countless spaces across the country, each with its own unique story and character.
Meet Doug
Third-generation restaurateur Doug Roth transforms dining concepts into success stories.
As founder of Playground Hospitality and former equity partner at Levy Restaurants, Doug’s proven track record includes Bistro 110—a Chicago top-grosser for over two decades—along with acclaimed venues Blackhawk Lodge and Red Moon.
Drawing from hands-on experience in both front and back of house operations, Doug personally partners with clients to bring their restaurant visions to life.
Hospitality isn’t just about serving guests – it’s about creating moments that matter. We help our partners build experiences that turn first-time visitors into lifelong advocates.
Doug Roth, Founder & Principal Consultant