We Are Food & Beverage Consultants Driving the Future of Hospitality in Florida
Struggling with declining sales, poor reviews, or staff turnover? Playground Hospitality helps Florida restaurants increase profitability and create unforgettable dining experiences.
Please fill out the contact form or reach out to us directly at (847) 770-1170
Doug Roth | 3rd-Generation Restaurateur | Former Levy Restaurants Partner | 2024 and 2025 Toast Industry Expert
45+
Years
Experience
100+
Restaurants Transformed
2
Toast Industry
Expert Awards
20+
Years Bistro 110
Top Grosser
Is Your Florida Restaurant Facing These Challenges?
- Declining sales and shrinking profit margins in Florida’s competitive market
- Rising costs and operational inefficiencies eating into your bottom line
- Guests not returning or leaving poor reviews
- High staff turnover and inconsistent service quality
- Concept that’s lost its competitive edge
- Wasting time and money on broken systems
Florida restaurant owners face intense competition, changing guest expectations, and rising costs. These problems are solvable when you have 30+ years of proven expertise on your side.
“Doug focuses on developing clear restaurant concepts for his clients, connecting the site selection, interior design, atmosphere, menus, and SOPs to deliver a consistent customer experience.”
– Toast, Restaurant Industry Experts to Follow in 2025
How We Transform Florida Restaurants
Three decades of hands-on restaurant experience, from kitchen to ownership, gives us the insight to spot problems and implement solutions that actually work.
Concept Design
Our team of experts will work with you to design a restaurant, from ideation to reality. Every step is carefully programmed and tailored to your brand’s vision.
What we provide:
- Concept Clarity + Design
- Competitive Analysis
- Existing Concept Reformulation
- Demographic Profile Development
- Business Model Design
- Brand + Architectural Design
- Implementation Planning
- Ongoing Support + Project Management
Menu Development
Your menu is what keeps your restaurant full.
The Playground team develops signature items that will keep your guests returning for more. Each one is then professionally tested for operational ease keeping your kitchen moving efficiently. These personalized menus combine recipe development with appropriate themes, so your concept stays fresh and updated.
Facilities & Operations
We make things seamless for a superior guest experience, connecting the dots among these complex systems. Not only do we create efficient operations for clients but we provide invaluable education to keep these processes in place for the long haul.
What we provide:
- Hiring solutions
- Atmosphere + interior design consulting
- Kitchen consulting + technology improvements
- Food and beverage connection
- Quality control + standardization
- Delivery optimization
360° Business Evaluation
We’ll perform an all-around assessment to identify opportunities to keep your business fresh, while ensuring that its unique character shines through the guest experience.
What we provide:
- Target Audience Evaluation
- Brand Narrative + Positioning
- Guest Experience Evaluation
- Brand-Driven Chef-to-Concept Alignment
Playground Hospitality understands that restaurants are a critical amenity for retail, residential and commercial properties.
As a strategic partner, we evaluate dining options for your project and deliver actionable recommendations.
- Projected pro forma and P&L
- Market factors and positioning
- Competitive set analysis
- Brand strengths and opportunities
- Review quality, appearance, and taste profiles
- Overall guest experience
- Price/value correlations
Business Strategy
We’ll perform an all-around assessment to identify opportunities to keep your business fresh, while ensuring that its unique character shines through the guest experience.
What we provide:
- Target Audience Evaluation
- Brand Narrative + Positioning
- Guest Experience Evaluation
- Brand-Driven Chef-to-Concept Alignment
Custom Consulting
We’ll partner with you to rediscover the soul of your business, streamline operations, stay on-trend, and/or better define your guest experience.
What we provide:
- Trend-Opportunity Identification
- Creative Menu Development
- Comprehensive Customer Touch Point / Experience Design
- Strategic Marketing + PR Advisory
- Operations Refinement
- Existing Concept Repositioning / Rebranding
Meet Doug Roth
Your Strategic Partner
When you work with Playground Hospitality, you work directly with Doug Roth—no layers, no junior consultants, just decades of proven results focused on your success.
- Third-generation restaurateur with 30+ years experience,
- Former equity partner at Levy Restaurants,
- Created Bistro 110, a Chicago top-grosser for over 20 years,
- Named Toast Restaurant Industry Expert to Follow (2024),
- Worked every position from kitchen to ownership,
- Strategic partner to large operations and destinations,
Real experience. Real results. Real partnership.
The SandboxFeatured Players
Let’s Connect
You’re welcome in our sandbox.
Fill out the contact form below or reach out to us directly at (847) 770-1170