45+
Years
Experience
100+
Restaurants Transformed
1
Toast Industry
Expert
20+
Years Bistro 110
Top Grosser
Has Your Restaurant Struggled With These Issues?
- Declining sales and shrinking profit margins,
- Inefficient operations eating into your bottom line,
- Guests not returning or leaving poor reviews,
- Staff turnover and service quality issues,
- Concept that’s lost its competitive edge,
- Operational systems that waste time and money
Restaurant owners face more challenges today than ever before. Rising costs, changing guest expectations, and increased competition make it nearly impossible to succeed without expert guidance. The good news? These problems are solvable when you have the right strategy and experience on your side.
“Doug focuses on developing clear restaurant concepts for his clients, connecting the site selection, interior design, atmosphere, menus, and SOPs to deliver a consistent customer experience.”
– Toast, Restaurant Industry Experts to Follow in 2025
How We Transform Restaurants
Three decades of hands-on restaurant experience, from kitchen to ownership, gives us the insight to spot problems and implement solutions that actually work.
Restaurant Consulting
Our consultants can spot a declining concept before your guests do and find unseen issues to help you avoid potential disaster.
Concept Assessment
We can evaluate dining options for your project and produce critical information including pro forma financials, market positioning and taste profiles.
Concept Design
From ideation to reality – including everything from market segmentation and brand development to real estate strategy and architectural design.
Restaurant Consulting
Playground Hospitality freshens successful concepts to reflect dynamic guest preferences. Our consultants can spot a declining concept before your guests do and find unseen issues to help you avoid potential disaster.
We’ll perform an all-around assessment to keep your restaurant current while ensuring that its underlying character and points of difference shine through the guest experience. An ongoing relationship with us keeps your concept competitive and your staff engaged.
Playground sticks by your side during the shake-out period and knows when to make adjustments–without diluting your concept. We’ll work with you to rediscover the soul of your restaurant, streamline operations, stay on-trend or better define your guest experience.
Concept Assessment
Playground Hospitality understands that restaurants are a critical amenity for retail, residential and commercial properties. We can evaluate dining options for your project and produce critical information including pro forma financials, market positioning and taste profiles.
Developers add us to the project team when they plan to own and operate restaurants. We enhance profitability with optimized concepts and operational advice.
Developers also call on Playground Hospitality to evaluate prospective food service tenants and define dining market segments. Working in partnership with the development team, we deliver actionable recommendations that limit risk, create value, and maximize revenue potential.
Concept Design
Playground Hospitality works with your team to design a restaurant from ideation to reality – including everything from market segmentation and brand development to real estate strategy and architectural design.
We focus on concept clarity, connecting the design, atmosphere, menus and standard operating procedures to deliver a consistent guest experience. Our concepts reflect your brand personality through food, atmosphere and service. Competitive analysis and demographic profile development ensure the concept is on-point for your location, while business model design and implementation planning foster ongoing financial viability.
Meet Doug Roth
Your Strategic Partner
When you work with Playground Hospitality, you work directly with Doug Roth—no layers, no junior consultants, just decades of proven results focused on your success.
- Third-generation restaurateur with 30+ years experience,
- Former equity partner at Levy Restaurants,
- Created Bistro 110, a Chicago top-grosser for over 20 years,
- Named Toast Restaurant Industry Expert to Follow (2024),
- Worked every position from kitchen to ownership,
- Strategic partner to large operations and destinations,
Real experience. Real results. Real partnership.
Let's Connect!
You’re welcome in our sandbox.
Fill out the contact form below or reach out to us directly at (847) 770-1170