Terra Costiera

Red Sauce Refresh: Reimagine Italian concept to capitalize on industry trends.

A New Twist On Italian

Assignment

Reimagine an existing Italian restaurant to create a new point of difference and capitalize on industry trends

Solution

    • In-depth market analysis revealed need for casually sophisticated Italian restaurant

    • Developed a new concept for maximum profitability and possible expansion.

    • Terra Costiera features a wood fire grill and open kitchen

Result

Terra Costiera is a contemporary take on Italian cuisine that resonates with affluent, cosmopolitan guests