Aspen Skiing Co.

Assignment:

• Reconfigure Ullrhof from traditional casual-sit-down to a multi-experience fast-casual concept

Solution:

• Developed a comprehensive three-level dining experience with varied food concepts:
  • High-volume burger bar with efficient ordering systems
  • Welcoming general store with grab-and-go options
  • Cozy fireside bar featuring pot pies and handhelds
  • Outdoor grill for hot dogs, brats, and beer
• Incorporated modern rustic design elements to honor mountain heritage
• Integrated state-of-the-art technology for efficient service while maintaining a warm atmosphere
• Created flexible spaces that adapt to varying ski season traffic

Results:

• Reduced controllable costs through streamlined menu offerings
• Increased turnover potential with fast-casual service model
• Established infrastructure for scalable growth
• Enhanced guest experience with authentic mountain social hub atmosphere
• Maintained Ullrhof’s authentic character while improving operational efficiency