Aspen Skiing Co.

Mountain Dining Concept Development

Assignment:

• Reconfigure Ullrhof from traditional casual-sit-down to a multi-experience fast-casual concept

Solution:

• Created concept, menu, and design expertise specifically tailored for mountain dining environments
• Addressed unique operational challenges including seasonal operations, altitude considerations, and peak-time service demands
• Balanced quick-service efficiency with memorable culinary experiences that complement Aspen’s world-class reputation, including:
  • High-volume burger bar with efficient ordering systems
  • Welcoming general store with grab-and-go options
  • Cozy fireside bar featuring pot pies and handhelds
  • Outdoor grill for hot dogs, brats, and beer
• Incorporated modern rustic design elements to honor mountain heritage
• Integrated state-of-the-art technology for efficient service while maintaining a warm atmosphere
• Created flexible spaces that adapt to varying ski season traffic

These updates are currently underway at Ullrhof on Snowmass Mountain.