Aspen Skiing Co.
A Case Study
Mountain Dining Concept Development
Assignment:
- Reconfigure Ullrhof from traditional casual-sit-down to a multi-experience fast-casual concept
Solution:
- Created concept, menu, and design expertise specifically tailored for mountain dining environments
- Addressed unique operational challenges including seasonal operations, altitude considerations, and peak-time service demands
- Balanced quick-service efficiency with memorable culinary experiences that complement Aspen’s world-class reputation, including:
- High-volume burger bar with efficient ordering systems
- Welcoming general store with grab-and-go options
- Cozy fireside bar featuring pot pies and handhelds
- Outdoor grill for hot dogs, brats, and beer
- Incorporated modern rustic design elements to honor mountain heritage
- Integrated state-of-the-art technology for efficient service while maintaining a warm atmosphere
- Created flexible spaces that adapt to varying ski season traffic
Results:
These updates are currently underway at Ullrhof on Snowmass Mountain.
