Restaurant Consulting in Chicago & beyond.

We develop and refine strategies for food service startups and established restaurants, with a focus on creative concept and brand development, menu creation, operations, financial modeling & real estate strategy.

Our Consulting Services

Our sweet spot is working with hotel and restaurant companies struggling with existing ill-defined concepts. We help them rediscover what they want to be, create new brand narratives and customer experiences, and reformulate business operations in order to maximize profits.

Research + Strategy Refinement

Concept Clarity + Design

Brand Narrative + Positioning


Operations, Finance + Real Estate Strategy

Featured New Concept: Seesaw

A collaboration between Doug Roth, Gale Gand + Dan Smith, Seesaw is a chef-driven, fresh-casual concept creating approachable food that is always tasty and always “crave” producing.