What is Fresh Casual?
The next generation beyond fast casual dining, which is the fastest growing segment in the restaurant industry.
Provides curated, chef-driven foods that balance sophisticated flavors with healthfulness. 65% of consumers said they would be more likely to visit a fresh casual restaurant if it were chef driven.
Quality, local sourced food served in a quick and accessible manner, making it easy for guests to maintain a healthful lifestyle on the go.
Why the Demand for Fresh Casual?
95% of consumers ranked food and ingredient quality among the most important attributes of a restaurant.
Consumers are demanding sustainable, locally sourced ingredients that are flavorful with transparency in their preparation.
Restaurant-goers are looking for healthful and nutritious options to go along with their fast-paced lives.
Fresh Casual is a warm, inviting settingthat brings people together.
Guests are requiring more meal customization for themselves and family.
We Did our Homework
Restaurants such as Tender Greens, Lemonade and Modern Market have shown significant success, bringing in over $3.5M in revenue per store in 3,000 square feet with over 20% EBITDA.
Why Seesaw is the Next Generation
Behind Seesaw is an unrivaled team of experienced chefs and restaurateurs whose proven success in the industry mitigates start-up risk and ensures a first-mover advantage in the next generation of fast casual.
FOUNDER & OPERATOR
Doug has top-to-bottom, hands-on experience in all aspects of the restaurant industry, having developed, owned and operated nationally-recognized concepts including Bistro 110 and Blackhawk Lodge with Levy Restaurants. As a third-generation restaurateur, he is on a mission to bring responsibly grown food to a wider audience with a new fresh casual restaurant concept: Seesaw. He currently operates Playground Hospitality, devoted to restaurant consulting and development.
Gale Gand is a two-time James Beard Award-winning pastry chef & partner of SpritzBurger in Chicago. Gale was the host of Food Network “Sweet Dreams” and has authored 8 cookbooks. She has been inducted to the Chicago Chefs Hall of Fame, produces Gale’s Root Beer, and is the mother of 3.
Dan Smith, one half of The Hearty Boys, is a trend-setting Chicago caterer. In the last 15 years he has served the likes of President Obama and Oprah Winfrey and produced events for 10 to 10,000. He and partner Steve McDonagh were the original Next Food Network Star winners and subsequently hosted their own Food Network series, “Party Line with The Hearty Boys.”
PARTNER & ADVISOR
Richard Kincaid was the president and chief executive officer of Equity Office Properties Trust until its acquisition by the Blackstone Group. He is currently the President and Founder of the BeCause Foundation. Richard is also an investor/advisor/director for 10 early stage companies in healthcare, social media, biotechnology, media and parking.