Chicago Tribune: Food halls set to grow sharply in Chicago

Doug Roth was recently quoted in the Tribune article, "The modern food court: Food halls to grow sharply in Chicago."

"They are a destination. They bring excitement," said Doug Roth, founder of Playground Hospitality, a restaurant consulting firm. "Panda Express just can't do that."

To be successful, these multirestaurant food halls have to be well-balanced, with food options to appeal to a wide range of tastes, said Roth, of Playground Hospitality. That includes not just a selection of standard fare like fried chicken and more daring trendy foods like poke, but also a mix of prices and recognizable and new restaurant names.

"All the dots have to be connected," he said. "They all have to work together."

Posted on June 21, 2017 and filed under Features.