Doug Roth was recently quoted in the Tribune article, "The modern food court: Food halls to grow sharply in Chicago."
"They are a destination. They bring excitement," said Doug Roth, founder of Playground Hospitality, a restaurant consulting firm. "Panda Express just can't do that."
To be successful, these multirestaurant food halls have to be well-balanced, with food options to appeal to a wide range of tastes, said Roth, of Playground Hospitality. That includes not just a selection of standard fare like fried chicken and more daring trendy foods like poke, but also a mix of prices and recognizable and new restaurant names.
"All the dots have to be connected," he said. "They all have to work together."