A new brand concept for a major Chicago hotel corporation
International. Modern. Inspiring.
In partnership with The Gettys Group, Playground Hospitality developed a new brand concept: Third Star, which was inspired by the international diversity, spectacle and innovation of the World’s Columbian Exposition, as represented by the "third star" on the Chicago flag.
Third Star is a multifaceted experience, including a lobby bar, a work zone, fast casual and 3-meal dining options, a full bar, private lounge, dessert bar and a greenhouse patio. Playground Hospitality developed and defined the new brand concept for Third Star, including floor plans and design, as well as menu development for each aspect of the experience.